Fractional coo for founder-led companies
Everything still runs through you. It does not have to.
I’m Toya Broox. I step in as the operating leader growing companies need before they’re ready for a full-time COO, so decisions, processes and people stop depending on the founder to hold them together.
Sound familiar?
You built something that works. Now it’s harder to run than it should be.
The processes that lived in someone’s head while the company was small never got written down. Nobody’s quite sure who owns what. Your leaders spend their days solving problems that keep coming back, and every important decision still lands on your desk.
That isn’t a people problem or a process problem on its own. It’s usually both, and that’s where I start.
About
Who you’d be working with
I spent 13 years in HR, finishing as a VP supporting 40+ executives across tech, healthcare and hospitality. I worked through M&A due diligence, hired CEOs for companies being acquired, and led restructuring decisions alongside private equity firms, hedge funds and investors.
I saw the same things go wrong enough times to know where to look. For the last six years I’ve also supported AI implementation inside real businesses, which mostly taught me that technology fails when nobody owns the decision it was meant to support.
Every engagement is led by me, personally.
Strategic Services
Operations expertise, applied where it matters most.
Built for founder-led companies across Canada and the US that need the operating foundation for their next stage of growth.
01
Operations Assessment CAD $5,000
Two to three weeks inside your business to find what’s holding it back, with a clear roadmap at the end. Credited toward your first month if we keep working together.
02
Fractional COO from CAD $6,000/month
I run the operating side of the business with you: decisions, priorities, processes and systems, so you can lead instead of firefight.
03
AI Adoption & Change Management from CAD $9,000
Your technology partner sets up the tools. I make sure your people use them, working with your team on role changes, process ownership and how the work gets done from here.
In Practice
What this looks like in practice
Restructuring · Oversight
A 25-Person Department, Restructured
4
Internal Roles
11
External Specialists
2x
Output
One client had 25 people working inside a single department. We looked at the work itself, decided what belonged in-house and what could move to external specialists, and built a structure that kept quality and oversight intact. Output doubled.
Efficiency · Operating Model
Leaner, Without Losing Delivery
43%
Efficiency Improvement
100%
Delivery Maintained
Another client needed to improve efficiency without sacrificing results. We redesigned workflows, clarified who owned what and rebuilt the operating model. Efficiency rose 43%, and revenue and delivery held steady.
Point of View
“The people doing the work know where it breaks. I start there.” — Toya Broox, Founder
Track Record
The Experience Behind the Work
13
years in HR, finishing as VP
6
years supporting AI implementation inside real businesses
40+
executives supported
4
continents
12+
industries
If you’re the bottleneck, let’s talk.
A short call to see whether your business needs an operator right now, and whether I’m the right one.